It’s impossible to ignore that facts on how effective email marketing is — for every $1 spent it averages a return of $44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online.
- On average, email marketing has a 4400% ROI. (OptinMonster)

- Welcome emails have an average open rate of 82%. (GetResponse)

- 91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
- 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)

- 49% of all emails are opened on mobile devices. (IBM)
- Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
- 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)

- 54% of all emails are classified as spam. (Statista)
- Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)
- 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)

- Mobile users engage with emails the least out of tablet and PC users. (Impact of Mobile Use on Email Engagement)
- 74% of marketers say targeted personalization increases customer engagement (Econsultancy)

- 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)
- When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)
- More than half of us even check our email before doing anything else online. (OptinMonster)

- The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
- 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
Data taken from WP Forms