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Email Marketing Statistics

It’s impossible to ignore that facts on how effective email marketing is — for every $1 spent it averages a return of $44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online.

  • On average, email marketing has a 4400% ROI. (OptinMonster)
  • Welcome emails have an average open rate of 82%. (GetResponse)
  • 91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
  • 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
  • 49% of all emails are opened on mobile devices. (IBM)
  • Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
  • 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
  • 54% of all emails are classified as spam. (Statista)
  • Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)
  • 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
  • 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)
  • When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)
  • More than half of us even check our email before doing anything else online. (OptinMonster)
  • The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
  • 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)

Data taken from WP Forms

Gaurav Pundir
Gaurav Pundir
A digital marketing thought leader, Gaurav is Marketing Director and Co-Founder of Prspctv. Previously he has led international digital marketing teams for Pegasus Solutions, World Hotel Marketing, Luxury Hotels Group and hi Inc. Gaurav has developed digital marketing approaches for some of the world’s leading hotel groups and private equity funds. He worked with numerous start-ups and ecommerce specialists.

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