Case Stydy Identity June 3, 2020

Sixteen Ninety Two

With a rapidly expanding customer base, the brand sought to enhance its online presence to match the level of sophistication reflected in its clothing line. Recognizing the pivotal role of a seamless digital experience in today’s market, Sixteen Ninety Two entrusted us with the task of revamping their website and e-commerce platform.

Our mission was clear: to create a harmonious product of style and functionality that would not only accommodate their growing audience but also elevate the brand’s overall digital identity

Task

Revamped Sixteen Ninety Two's online identity with a cohesive visual system and a cross-platform e-commerce site, ensuring a unified user experience that effortlessly blends style and functionality, encouraging customers to immerse themselves in the brand through seamless play and interaction.

  • Strategy

    Design, E-commerce, UI/UX Strategy

  • Design

    Design, Prototyping, UI/UX Design

  • Client

    Sixteen Ninety Two

  • Production

    Design & Development, Documentation

  • Platforms

    Desktop, Mobile

Open Project
⬤ 01. Challenges

We embarked on
a journey to rebuild
Sixteen Ninety Two's
online landscape

Leveraging our expertise, we crafted a unified visual system that transcended platforms, culminating in a cross-platform website that mirrored the brand’s elegance and flair. 

Sixteen Ninety Two’s trust in our capabilities fueled our commitment to delivering a digital experience that seamlessly blended the worlds of fashion and technology.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

Our approach involved crafting a dynamic and cohesive interface that not only embraced the brand’s aesthetic but also incorporated cutting-edge solutions to enhance user engagement.

This fusion of style and technology not only redefined the brand’s online identity but also established a contemporary and user-friendly platform that resonates with the evolving needs of their growing audience.

Color palette

/ Foundations
Primary
#5C5D5B
SCSS var
$color-stone

R 92
G 93
B 91
  

Gun Metal

Beige
#DAD7D0
SCSS var
$color-beige

R 218
G 215
B 208
  

Beige and Stone

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#16232A
SCSS var
$color-black

R 22
G 35
B 42
  

Moonlight Black

Aligning with the brand’s essence and elevating its visual identity with its inspiring color palettes. 

Drawing inspiration from its history and the brand’s unique aesthetic, the carefully selected colors infused a sense of modernity and elegance into the brand.

Typography

/ Scales

Typeface
Helvetica Now Display

Usage
Headlines

Helvetica, the epitome of timeless elegance, perfectly complements Sixteen Ninety Two’s brand, embodying a modern and sophisticated aesthetic effortlessly.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Helvetica Now Display

Usage
Headlines

With its clean lines and timeless appeal, Helvetica seamlessly encapsulates the chic aesthetic of Sixteen Ninety Two, embodying the brand's refined modernity.

Typefase
Helvetica Now Display

Usage
Body, UI, Buttons

Helvetica’s clean simplicity aligns flawlessly with the brand’s chic aesthetic, creating a typographic synergy that defines the brand’s modern elegance.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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