The practice of using your social network via social media to discover and nurture relationships with prospects with the goal of converting leads to achieve sales goals is known as social selling. Social networking is an incredibly powerful medium that can be used to drastically improve sales results. For many salespeople, social selling has replaced the sometimes dreaded practice of cold calling.
- 78% of salespeople using social media perform better than their peers. (Screwpile Communications)
- 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
- The outbound selling strategy of cold calling only has a 2.5% success rate. (Keller Research Center)
- Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)
- There are 1.5 billion social media users across the globe. (McKinsey and Company)
- 87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. (LinkedIn)
- 84% of executives use contacts and info from social networks as part of their purchase process. (IDC)
- 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. (SuperOffice)
- 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)
- 55% of buyers do research via social media. (IBM)
- Only 7% of respondents said that social selling was a priority for their sales organisation. (HubSpot)
- By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)
Data taken from WP Forms
