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Social Selling Statistics

The practice of using your social network via social media to discover and nurture relationships with prospects with the goal of converting leads to achieve sales goals is known as social selling. Social networking is an incredibly powerful medium that can be used to drastically improve sales results. For many salespeople, social selling has replaced the sometimes dreaded practice of cold calling.

  • Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)
  • There are 1.5 billion social media users across the globe. (McKinsey and Company)
  • 87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. (LinkedIn)
  • 84% of executives use contacts and info from social networks as part of their purchase process. (IDC)
  • 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. (SuperOffice)
  • 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)
  • 55% of buyers do research via social media. (IBM)
  • Only 7% of respondents said that social selling was a priority for their sales organisation. (HubSpot)
  • By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)

Data taken from WP Forms

Gaurav Pundir
Gaurav Pundir
A digital marketing thought leader, Gaurav is Marketing Director and Co-Founder of Prspctv. Previously he has led international digital marketing teams for Pegasus Solutions, World Hotel Marketing, Luxury Hotels Group and hi Inc. Gaurav has developed digital marketing approaches for some of the world’s leading hotel groups and private equity funds. He worked with numerous start-ups and ecommerce specialists.

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