KAJ Medical

We had the opportunity to collaborate with KAJ Medical to revamp their website and branding, along with creating impactful presentations for their company. Our work focused on modernizing their digital presence and enhancing their brand identity to better reflect their innovative solutions in medical supply chain financing and technology. The redesign aimed to provide a user-friendly experience while highlighting KAJ Medical’s advanced trade financing solutions, technological innovations, and global reach, ensuring a cohesive and professional image across all platforms.

Task

Tasked with redesigning KAJ Medical's website and branding, as well as creating professional presentations for their company. This project involved modernizing KAJ Medical’s digital presence, enhancing user experience, and ensuring that their innovative solutions in medical supply chain financing and technology were effectively communicated.

  • Strategy

    Design, UI/UX Strategy

  • Design

    Design, Prototyping, UI/UX Design

  • Client

    KAJ Medical

  • Production

    Design & Development, Documentation

  • Platforms

    Desktop, Mobile

Open Project
⬤ 01. Challenges

We embarked on
a journey to rebuild
KAJ Medical's
online landscape

Leveraging our expertise, we crafted a unified visual system that transcended platforms, culminating in a cross-platform website that mirrored the brand’s elegance and flair. 

KAJ Medical’s trust in our capabilities fuelled our commitment to delivering a digital experience that seamlessly blended the worlds of medical, finance and technology.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

Our approach involved crafting a dynamic and cohesive interface that not only embraced the brand’s aesthetic but also incorporated cutting-edge solutions to enhance user engagement.

This fusion of style and technology not only redefined the brand’s online identity but also established a contemporary and user-friendly platform that resonates with the evolving needs of their growing audience.

Color palette

/ Foundations
Primary
#0C243C
SCSS var
$color-navy

R 12
G 36
B 60
  

KAJ Navy

Cyan
#2F67B2
SCSS var
$color-cyan

R 47
G 103
B 178
  

KAJ Cyan

Gradient
#80BB56
SCSS var
$color-gradient

R 128
G 187
B 86
  

KAJ Gradient

Black
#F3F3F3
SCSS var
$color-white

R 243
G 243
B 243
  

Not Quite White

Aligning with the brand’s essence and elevating its visual identity with its inspiring color palettes. 

Drawing inspiration from its history and the brand’s unique aesthetic, the carefully selected colors infused a sense of modernity and elegance into the brand.

Typography

/ Scales

Typeface
San Francisco Pro

Usage
Headlines

San Francisco, the epitome of elegance, perfectly complements KAJ Medical’s brand, embodying a modern and sophisticated aesthetic effortlessly.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
San Francisco Pro

Usage
Headlines

With its clean lines and timeless appeal, San Francisco Pro seamlessly encapsulates the clean aesthetic of KAJ Medical, embodying the brand's refined modernity.

Typeface
San Francisco Display

Usage
Body, UI, Buttons

San Francisco’s clean simplicity aligns flawlessly with the brand’s clean aesthetic, creating a typographic synergy that defines the brand’s modern elegance.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

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