Sixteen Ninety Two
With a rapidly expanding customer base, the brand sought to enhance its online presence to match the level of sophistication reflected in its clothing line. Recognizing the pivotal role of a seamless digital experience in today’s market, Sixteen Ninety Two entrusted us with the task of revamping their website and e-commerce platform.
Our mission was clear: to create a harmonious product of style and functionality that would not only accommodate their growing audience but also elevate the brand’s overall digital identity
Task
Revamped Sixteen Ninety Two's online identity with a cohesive visual system and a cross-platform e-commerce site, ensuring a unified user experience that effortlessly blends style and functionality, encouraging customers to immerse themselves in the brand through seamless play and interaction.
Leveraging our expertise, we crafted a unified visual system that transcended platforms, culminating in a cross-platform website that mirrored the brand’s elegance and flair.
Sixteen Ninety Two’s trust in our capabilities fueled our commitment to delivering a digital experience that seamlessly blended the worlds of fashion and technology.
Our approach involved crafting a dynamic and cohesive interface that not only embraced the brand’s aesthetic but also incorporated cutting-edge solutions to enhance user engagement.
This fusion of style and technology not only redefined the brand’s online identity but also established a contemporary and user-friendly platform that resonates with the evolving needs of their growing audience.
| Primary #5C5D5B | SCSS var $color-stone | ◯ |
| R 92 G 93 B 91 |
Gun Metal
| Beige #DAD7D0 | SCSS var $color-beige | ◯ |
| R 218 G 215 B 208 |
Beige and Stone
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
| R 0 G 122 B 255 |
Neutral Grey
| Black #16232A | SCSS var $color-black | ◯ |
| R 22 G 35 B 42 |
Moonlight Black
Aligning with the brand’s essence and elevating its visual identity with its inspiring color palettes.
Drawing inspiration from its history and the brand’s unique aesthetic, the carefully selected colors infused a sense of modernity and elegance into the brand.
Typeface
Helvetica Now Display
Usage
Headlines
Helvetica, the epitome of timeless elegance, perfectly complements Sixteen Ninety Two’s brand, embodying a modern and sophisticated aesthetic effortlessly.
Typefase
Helvetica Now Display
Usage
Headlines
Typefase
Helvetica Now Display
Usage
Body, UI, Buttons
Helvetica’s clean simplicity aligns flawlessly with the brand’s chic aesthetic, creating a typographic synergy that defines the brand’s modern elegance.
