PopArabia

PopArabia, the leading independent music publisher and rights management company in the Middle East and North Africa, approached us with an exciting challenge. Tasked us with redesigning their website the goal was to enhance user experience, improve accessibility, and better showcase their extensive services and catalogue, solidifying their global presence and regional leadership.

Task

Revamped PopArabia's online identity with a cohesive visual system and an engaging, user-friendly website, ensuring a unified user experience that effortlessly blends style and functionality. Additionally, we created impactful presentation materials to further enhance their brand presence, encouraging visitors to immerse themselves in the brand through seamless interaction and exploration.

  • Strategy

    UI/UX Strategy

  • Design

    Design, Prototyping, UI/UX Design

  • Client

    PopArabia

  • Presentations

    Various Presentation Designs

  • Platforms

    Desktop, Mobile

Open Project
⬀ 01. Challenges

We embarked on
a journey to rebuild
PopArabia's
online landscape

Leveraging our expertise, we crafted a unified visual system that transcended platforms, culminating in a redesigned website that mirrored PopArabia’s innovation and cultural richness. This comprehensive overhaul ensured a seamless and engaging user experience, reflecting the brand’s dedication to excellence.

PopArabia’s trust in our capabilities fueled our commitment to delivering a digital experience that seamlessly blended the worlds of music and technology, while also enhancing their brand presence through impactful presentation materials.

⬀ 02. Experience

A fluid visual user
experience with a
new solutions.

Our approach involved crafting a dynamic and cohesive interface that not only embraced the brand’s aesthetic but also incorporated cutting-edge solutions to enhance user engagement.

This fusion of style and technology not only redefined the brand’s online identity but also established a contemporary and user-friendly platform that resonates with the evolving needs of their growing audience.

Color palette

/ Foundations
Primary
#5C5D5B
SCSS var
$color-stone

β—―

R 92
G 93
B 91
Β Β 

Gun Metal

Beige
#DAD7D0
SCSS var
$color-beige

β—―

R 218
G 215
B 208
Β Β 

Beige and Stone

Grey
#EFE8DC
SCSS var
$color-grey

β—―

R 0
G 122
B 255
Β Β 

Neutral Grey

Black
#16232A
SCSS var
$color-black

β—―

R 22
G 35
B 42
Β Β 

Moonlight Black

Aligning with the brand’s essence and elevating its visual identity with its inspiring color palettes.Β 

Drawing inspiration from its history and the brand’s unique aesthetic, the carefully selected colors infused a sense of modernity and elegance into the brand.

Typography

/ Scales

Typeface
Helvetica Now Display

Usage
Headlines

AΓ 

Helvetica, the epitome of timeless elegance, perfectly complements Sixteen Ninety Two’s brand, embodying a modern and sophisticated aesthetic effortlessly.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Helvetica Now Display

Usage
Headlines

With its clean lines and timeless appeal, Helvetica seamlessly encapsulates the chic aesthetic of Sixteen Ninety Two, embodying the brand's refined modernity.

Typefase
Helvetica Now Display

Usage
Body, UI, Buttons

Helvetica’s clean simplicity aligns flawlessly with the brand’s chic aesthetic, creating a typographic synergy that defines the brand’s modern elegance.

⬀ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

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